In an exclusive interview with Bollywood Hungama, well-known film critic and trade analyst, Taran Adarsh, while sharing his viewpoint on the fees charged by actor Akshay Kumar, said, “There are two points to look at. One, the producers are willing to pay that amount, so it is not his (Akshay Kumar) fault as he is not forcing anyone to pay him that amount. Akshay has not demanded anyone regarding his fees, rather he just informs the amount he charges. However, today the situation has changed. The economic strain which exists now was probably not there earlier due to which these amounts were affordable and also economically feasible, unlike now”.
Further talking about the condition of Hindi film industry last year, he stated, “I would say that 2022 has been the worst year for Hindi film industry. I have not seen such bad phase in 80s or 90s, even though a lot of piracy used to take place during that time. However, piracy happens even now, but the previous decades were still better than the phase we are in”.
“Films not performing well is a different issue; major problem is that people are not coming to theatres to watch films. Morning and afternoon shows are being cancelled along with only 5-6% occupancies in theatres. All these factors bring back to the point that the fees which is being charged is not feasible considering the current situation”, he added.
Continuing his viewpoint, Taran said, “When a film gets hit, actors take the credibility, but when a film gets flop, the directors or producers are blamed, release strategy and even the climate is blamed. People never take accountability for the films getting flopped”.
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